"CreekSpeak"
SHUR-STRIKE COUNTER DISPLAY 
Creek Chub Bait Co. started producing an economy line of baits in the 1920's known as Shur-Strike. The quality of these lures was exceptional, especially when it's known they sold at a fraction the price of  regular CCBCO lures. It isn't our purpose to discuss the history of Shur-Stike lures here. Instead, we will focus on the promotional items they made for retail stores. 
Age, the type of bait, graphics & condition will normally determine the value of these vintage Shur-Strike signs & displays. 
These retail store advertising signs & displays are divided into two major types: those which usually have great graphics & relate the virtues of certain lures but are strictly advertising the product. They never had any lures actually attached to them. The other type are point-of-sale counter pasteboard displays that have lures hanging from them. 
Shur-Strike signs/displays of any type are rarely seen. Arguably, the style that held baits might be considered tougher because once the dozen lures were sold off the board, the display would be thrown out. A retailer might be more inclined to keep a sign advertising Shur-Strike because it's appeal came from the sign's graphics or catchy text. Actually all of this is moot because few Shur-Stike signs/displays of any type exist. 
This green & yellow pasteboard store display has two easels on the back for  counter top exposure. It is 12 1/2" x 13 1/2". There are a dozen attached glass eye Midget Pikies in eight Shur-Strike colors: Silver Flitter, Red Side, Chain Pickerel, Peanut Butter, Strawberry, Rainbow, Yellow Scale, & Pikie. This "plain-jane" approach to the sign's printing reflects CCBCO's cost savings methods when marketing this economy line. 
Shur-Strike lures were a hugh success. They were made for several decades & sold to some of America's biggest retailers.Today, they are becoming more popular to collect because they are generally less expensive than the regular line of Creek Chub baits although both have increased in value dramatically in the last few years.

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